Professional Journey
Airbnb
Director, Global Communications — Mar 2022 – Present — Seattle, WA
- Built and scaled Airbnb’s first dedicated Host Communications organization, establishing the strategy, operating model, governance, community engagement, and communications infrastructure serving nearly 6 million hosts worldwide.
- Own global communications strategy and go-to-market execution across email, push, in-product, web, community, and other host-facing channels, partnering across Product, Marketing, Policy, Operations, Community Engagement, and regional teams.
- Drive a data- and AI-enabled communications engine that uses host lifecycle, market, product adoption, and eligibility to deliver more relevant communications, drive host action, and improve business results.
Airbnb
Director, Editorial — Jan 2022 – Mar 2022 — Seattle, WA
- Led content planning, coordination, and editorial review across written content, raising quality, consistency, and accuracy.
- Operationalized a newsroom-style content engine, significantly reducing production time and creating a more scalable editorial model.
- Promoted within three months to build and design Airbnb’s worldwide Host Communications function.
Amazon
Director, Owned Channels and Content — Jan 2019 – Jan 2022 — Seattle, WA
- Built and launched About Amazon, Amazon’s global corporate storytelling platform, establishing the content strategy, editorial model, and operating system that continues to serve the company today.
- Led global, integrated communications strategy across Amazon, shaping narratives on technology innovation, sustainability, workforce development, and economic impact.
- Orchestrated multi-format campaigns reaching 20M+ customers, translating business priorities into relevant content and experiences that strengthened awareness and product relevance.
Amazon
Director, Editor-in-Chief, Amazon Stories — Jan 2017 – Jan 2019 — Seattle, WA
- Built Amazon's enterprise storytelling platform from the ground up, transforming fragmented communications into a unified global strategy that increased engagement by +60%.
- Produced 200+ multimedia stories generating 35B+ impressions and driving significant earned media amplification, strengthening perception of Amazon as a top employer and innovator.
- Designed and scaled an employee communications program reaching 1.5M+ frontline employees, helping a highly distributed workforce understand company priorities, operational changes, and their impact.
Starbucks
Director, Global Communications — Apr 2015 – Jan 2017 — Seattle, WA
- Led enterprise communications for employees, customers, and external audiences during a period of global expansion, transformation, and significant business change.
- Directed global executive communications and storytelling for senior leaders, shaping narratives for partners, customers, media, and other key stakeholders.
- Created global communications strategy for sustainability and social impact, including ethical sourcing, farmer support, and community development investments.
Starbucks
Sr. Manager, Managing Editor Starbucks Newsroom — Jan 2014 – Apr 2015 — Seattle, WA
- Built Starbucks Newsroom and the company's first enterprise storytelling platform, transforming executive, media, and partner communications into an integrated global content strategy.
- Shaped employee communications for Starbucks baristas, translating company priorities and business changes into information relevant to frontline employees and their day-to-day work.
- Drove messaging and sequencing across complex, interdependent seasonal launches, partnering with Consumer, Legal, Marketing, and other cross-functional teams.
Earlier Career: KIRO Radio (Morning News Host) • Sundance card designer (Small Business Owner) • Reuters (Journalist)